#QOTD - What are you dressing up as for Halloween?
Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all about creating content, and not about creating infomercials. 
To many of the people watching this show, when they hear about content marketing, think "Billy Mayes infomercial." When I think about it, I think "New York Times" or "Scandal."