Sales Transformation excitedly brings you Justin Jones, co-founder of Somersault Innovation. Together with Ashley Welch, who was also a guest of the show, they help companies close transformational deals with the customer-centric approach and the methods of design thinking. Justin will be sharing his professional journey and his side of the story on how design thinking works. Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSJustin’s career before Somersault InnovationThe Somersault OriginsWhat the heck is Design Thinking?How Design Thinking benefits salesQUOTESJustin: “I think what's so great about design for me personally, and then maybe for a seller, is that it is so human centered. Like it's problem solving for human beings, it sort of honors humanity and all of us.”Justin: “What's so cool about design is it helps us in a really realistic and practical way, stay fresh and frosty, and diverge more, and like really get deep and wide in the organization and have fun doing that.”Collin: “The biggest thing is like really just reviewing all the time, because even if you're at the top of your game, like you're still gonna miss things sometimes and you won't know that unless you're really just reviewing.”Justin: “I think, you know, what we're looking for, which I think is what every seller is looking for with their customer is energy.”Learn more about Somersault Innovation in the link below: LinkedIn: https://www.linkedin.com/company/somersaultinnovation/Website: https://www.somersaultinnovation.com/Learn more about Design Thinking by grabbing a copy of Justin and Ashley’s book: Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue at Amazon now!Connect With Collin on LinkedIn Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!