10 min listen
How to Stop Your Industry from Getting Stale
How to Stop Your Industry from Getting Stale
ratings:
Length:
7 minutes
Released:
Oct 8, 2014
Format:
Podcast episode
Description
#QOTD - What are the first three sites you look at in the morning?
I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies.
For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing.
So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they're just doing the same crap, too.
I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies.
For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing.
So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they're just doing the same crap, too.
Released:
Oct 8, 2014
Format:
Podcast episode
Titles in the series (100)
Buy the Damn Cat!: #QOTD: What is currently your favorite single beverage? Things that I have decided are important: Keeping life spicy, wine, my health, and being honest. by The GaryVee Audio Experience