In this episode we're joined by Brad Hoos, CEO of The Outloud Group.Brad joins us to discuss how to approach influencer marketing strategically, as we cover:The pressure of influence experience by creatorsThe parallels between business culture and influencer storytellingWhen is right time for a business to focus on influencer marketing?Do you need a dedicated influencer marketing manager to be successful with influencer marketing?Which markets are experiencing a saturation of influencer marketing?BS influencer marketing metrics to avoidReference on this podcast: https://www.unmade.fm/https://www.mural.co/https://jamboard.google.com/CONNECT WITH BRAD/THE OUTLOUD GROUP:https://www.outloudgroup.com/brad@outloudgroup.comCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.