#1235 It can often be overwhelming to think about how we could grow our businesses. But one easy way to scale is to go just one level beyond what’s expected of us. In this coaching call, I’m chatting with Dustin John Staats of BGE's Tabletop. They sell board games online and have also opened up a brick-and-mortar store recently. Dustin wants to provide more value to his customers and keep them coming back. He’s already doing some really smart things, like sending a Bonjoro video with every order to make the buyers feel special. We talk about defining value for his target audience and putting the spotlight on his community. Dustin and I brainstorm some cool ideas for his store that will inspire you to apply this kind of approach to your business as well. We also get into Deep Pocket Monster, and I talk about the strategies I use to stand out in the crowded Pokemon space and serve my audience there. Show notes and more at SmartPassiveIncome.com/ap1235.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.