#1251 What is the number one way to grow your audience when you're just starting out? Before you can expect people to discover you, showing up and providing value through existing channels is key. In this coaching session, I'm joined by Paul Higgins of the Cloud Consultants Collective and PaulHigginsMentoring.com. He is an expert in his industry who runs a Slack community for fellow cloud consultants, a niche of about sixty thousand people worldwide. So how should Paul go about reaching a highly targeted group? With no one else attempting this, how does he become the de facto online resource in his domain? I always say that the riches are in the niches, so I walk Paul through several strategies that can help him build authority and scale his business. We explore leveraging ebooks, keynotes, LinkedIn, and existing product communities to create a personal brand while serving others. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1251.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.