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Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg

Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg

FromSecrets To Scaling Your Ecommerce Brand


Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
23 minutes
Released:
Nov 8, 2022
Format:
Podcast episode

Description

Many D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem. In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWholesale and D2C work well together.You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers.Sometimes, you have to think if having sales reps works for your brand and decide to move away from it.You have to think of different ways to talk to different customers.Wholesale is the best acquisition for D2C.Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price.Learn to turn intuition into a decision.Not everything will work for every business in the same industry.Most decisions in business can be reversed if they are not working. Recommended Apps:Evernote https://evernote.com/ Voice MemosRecommended Podcast Audiobook:Dune by Frank Herberthttps://www.audible.com/pd/Dune-Audiobook/B002V1OF70 Recommended Podcast:SmartLesshttps://www.smartless.com/ https://podcasts.apple.com/us/podcast/smartless/id1521578868 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9wdnpoeURRbg https://www.youtube.com/c/SmartLess Today’s Guest:Dusty Zeiner is the CEO of Maileg North AmericaMaileg is a Danish brand that makes a wide variety of toy collections.Connect and learn more about Dusty and Maileg here: Website:  https://www.maileg.com/ LinkedIn: https://www.linkedin.com/company/maileg LinkedIn:  https://www.linkedin.com/in/dustyzeiner This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Released:
Nov 8, 2022
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!