#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with is essential for brand recognition and successful business growth online! Deep Pocket Monster, my Pokemon-focused channel, is a prime example of this. My 700K subscribers are people from all backgrounds, but their goal in this space is the same. Doubling down on it made a massive difference! So, what is the one thing that resonates with your niche audience? This is the key to starting a business and quitting your traditional job, which is our goal for you at SPI with everything from our content to our new EIR program! Show notes and more at SmartPassiveIncome.com/session738.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.