The way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences. In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIn cross-border commerce, it is recommended to have separate and localized stores.If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.Customers want a substantial amount of information on a landing page.Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.You can use popup stores to test different things. In scaling a brand, use a multi-channel marketing strategy.If you are starting a brand, try to build a community.Today’s Guest:Matteo Grassi is a co-founder and the CEO of Popup. Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.Connect and learn more about Matteo here:LinkedIn: https://ie.linkedin.com/in/matteowastakenWebsite: https://www.popup.storeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply