32 min listen
244) #ExponentialInsights - Beyond Sticky: Moving Past the Commodity of Price
244) #ExponentialInsights - Beyond Sticky: Moving Past the Commodity of Price
ratings:
Length:
39 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
Rather than leveraging their brands for change, banks and credit unions often get stuck in the institutional hamster wheel as opportunities for innovation die in a culture of “sameness.”
But by stepping back from their busyness, they can reacquire their objective: creating a value proposition for their customers.
Martha Bartlett Piland , President at BANKTASTIC and author of Beyond Sticky, tells us how financial brands can overcome their fear of focus and get back into the branding game.
Join us as we discuss:
Breaking away from the busyness to regain perspective (3:59)
Pivoting back to focusing on giving value to your customers (18:22)
Taking advantage of comm channels to spread brand awareness (32:22)
Check out these resources we mentioned during the podcast:
Martha Bartlett Piland
BANKTASTIC
Beyond Sticky
Her-Bank.com
BankMD.com
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
But by stepping back from their busyness, they can reacquire their objective: creating a value proposition for their customers.
Martha Bartlett Piland , President at BANKTASTIC and author of Beyond Sticky, tells us how financial brands can overcome their fear of focus and get back into the branding game.
Join us as we discuss:
Breaking away from the busyness to regain perspective (3:59)
Pivoting back to focusing on giving value to your customers (18:22)
Taking advantage of comm channels to spread brand awareness (32:22)
Check out these resources we mentioned during the podcast:
Martha Bartlett Piland
BANKTASTIC
Beyond Sticky
Her-Bank.com
BankMD.com
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (100)
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach: Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more a... by Banking on Digital Growth