26 min listen
234) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part2
234) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part2
ratings:
Length:
35 minutes
Released:
Oct 4, 2022
Format:
Podcast episode
Description
Part 2 of our conversation with Allison Netzer (https://www.linkedin.com/in/allison-netzer-1b98335/) , Chief Marketing and Strategy Officer at NYMBUS (https://www.nymbus.com/).
Allison shares more valuable insight on branding as we explore the last three points in her book, Think Like a Brand, Not a Bank.
Join us as we discuss:
How financial brands can “queue the remix” by recycling old ideas (3:55
Making your mission statement your product (14:40)
The WeightWatchers and Microsoft brand transformations (24:50)
Check out these resources we mentioned during the podcast:
Think Like a Brand, Not a Bank (https://thinklikeabrandbook.com/)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Allison shares more valuable insight on branding as we explore the last three points in her book, Think Like a Brand, Not a Bank.
Join us as we discuss:
How financial brands can “queue the remix” by recycling old ideas (3:55
Making your mission statement your product (14:40)
The WeightWatchers and Microsoft brand transformations (24:50)
Check out these resources we mentioned during the podcast:
Think Like a Brand, Not a Bank (https://thinklikeabrandbook.com/)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Oct 4, 2022
Format:
Podcast episode
Titles in the series (100)
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