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3 in 15 – Ad investment in 2022

3 in 15 – Ad investment in 2022

FromThe WARC Podcast


3 in 15 – Ad investment in 2022

FromThe WARC Podcast

ratings:
Length:
15 minutes
Released:
Jan 27, 2022
Format:
Podcast episode

Description

This week we're joined by WARC's James McDonald, Director of Data, Intelligence & Forecasting and the editor of the recent Global Ad Trends report which looks at the advertising investment outlook for 2022. James explores the extraordinary growth of 2021, the variation between categories, and e-commerce as a growth driver.
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Released:
Jan 27, 2022
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.