52 min listen
What Are the Value Drivers of Digital Business Models?
What Are the Value Drivers of Digital Business Models?
ratings:
Length:
57 minutes
Released:
Jul 26, 2021
Format:
Podcast episode
Description
Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more Hosted on Acast. See acast.com/privacy for more information.
Released:
Jul 26, 2021
Format:
Podcast episode
Titles in the series (14)
Why Are Distinctive Brand Assets More Important in Mature Markets?: Prof. dr. Koen Pauwels, Distinguished Prof. of Marketing at Northeastern Univ., talks about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; and more. by Branding over Wine