This episode of The EIU Digital Economy podcast explores the impact of digitisation on the business models that companies use to create and monetise value. To discuss why digital technology challenges established models and what companies can do about it, host Pete Swabey is joined by Charles Baden-Fuller, centenary professor of strategy at London’s Cass Business School, and George Walkley, group digital and development director at the publisher Hachette UK. Sponsored by DXC Technology For information regarding your data privacy, visit acast.com/privacy