Nothing spreads faster and further on the internet than ideas. This month’s episode examines the global spread of culture, and in particular youth culture, and its implications for international businesses and society at large. Host Pete Swabey is joined by Kathy Sheehan, SVP and trends maven at marketing research company Cassandra, Ravi Govada, head of global market research at hospitality start-up Selina, and Peter Chonka, lecturer in global digital cultures at King’s College London. Sponsored by DXC Technology. For information regarding your data privacy, visit acast.com/privacy