52 min listen
Why Are Scandinavian Brands so Successful?
ratings:
Length:
36 minutes
Released:
Aug 1, 2022
Format:
Podcast episode
Description
“Some of the values of these companies are also something that speaks to a lot of people.”Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:Scandinavian values and egalitarianism;Democratic design and cross-team collaboration;Sociocultural differences inside and between countries;Examples from IKEA, H&M, and others.“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”— Digge Zetterberg Hosted on Acast. See acast.com/privacy for more information.
Released:
Aug 1, 2022
Format:
Podcast episode
Titles in the series (14)
Why Are Distinctive Brand Assets More Important in Mature Markets?: Prof. dr. Koen Pauwels, Distinguished Prof. of Marketing at Northeastern Univ., talks about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; and more. by Branding over Wine