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Branding over Wine

Branding over Wine


Branding over Wine

ratings:
Length:
14 episodes
Language:
English
Format:
Podcast

Description

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.FOLLOW us on social:LinkedIn: https://www.linkedin.com/company/brandingmag/Instagram: https://www.instagram.com/branding.mag/Twitter: https://twitter.com/brandingmag Hosted on Acast. See acast.com/privacy for more information.
Language:
English
Format:
Podcast

Episodes1 - 10 of 14 episodes

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Heineken: Stay a Local Global Brand by Facilitating, Not Dictating

“Heineken is called ‘The Chairman’ in Nigeria. So, we give that flexibility to Nigeria ...

36 minutes
Jul 19, 2023

Business-to-Human: Keeping People at the Heart of Tech Branding

“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that...

42 minutes
Apr 26, 2023

Franchising Creativity with McDonald's Global CCO @ DDB

“Technology is the great equalizer, but Poetry (the intangible benefits of creativity) ...

28 minutes
Feb 16, 2023

How to Build a Meaningful Power Brand

“Strong brands are not made by accident. They are made by design.” – Kris MichielsListe...

34 minutes
Jan 13, 2023

Why Don’t Brands Grow According to Plan? – Research Insights

“If you have fuzzy definitions, you can’t measure them. And therefore, you can’t say if...

49 minutes
Aug 31, 2022

Why Are Scandinavian Brands so Successful?

“Some of the values of these companies are also something that speaks to a lot of peopl...

36 minutes
Aug 01, 2022

What Is Foresight and What Is Its Function for the Brand?

“How could your business build a strategy, a plan, or even a product to help you prepar...

39 minutes
May 30, 2022

Why Brands Need Long-Term Commitment to Building Credibility

“You have to stay in business – and you not only have to stay in business, but you have...

31 minutes
Mar 17, 2022

How to Data-Drive Your Way to Customers’ Hearts

Google’s chief measurement strategist, Neil Hoyne, brings clarity to how data and marke...

36 minutes
Jan 25, 2022

How to Increase Market Share – The Case of Decommoditizing the Potato

“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marke...

48 minutes
Dec 01, 2021