52 min listen
What Is the Role of Marketing and Branding Within Organizations?
What Is the Role of Marketing and Branding Within Organizations?
ratings:
Length:
43 minutes
Released:
Sep 1, 2021
Format:
Podcast episode
Description
“My definition of marketing is just ‘a way of running a business with putting the consumer and the consumer’s needs first’.” – Theo van Uffelen, European Marketing Manager @ Yakult (the world's leading probiotic beverage created in Japan in 1935).Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture. Listen to get valuable insights on:His experience at Yakult;The transformation of marketing;The two schools of marketing;and more Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 1, 2021
Format:
Podcast episode
Titles in the series (14)
Why Are Distinctive Brand Assets More Important in Mature Markets?: Prof. dr. Koen Pauwels, Distinguished Prof. of Marketing at Northeastern Univ., talks about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; and more. by Branding over Wine