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Dove: Real Beauty

Dove: Real Beauty

FromWill It Stick?


Dove: Real Beauty

FromWill It Stick?

ratings:
Length:
36 minutes
Released:
Sep 7, 2022
Format:
Podcast episode

Description

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world's largest brands took a stand and did something great for the world while increasing brand awareness and revenue.

For more information, please visit www.willitstickpodcast.com.
Released:
Sep 7, 2022
Format:
Podcast episode

Titles in the series (85)

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?