26 min listen
Uber Gets Weird With PR Stunts
FromWill It Stick?
ratings:
Length:
48 minutes
Released:
Sep 13, 2022
Format:
Podcast episode
Description
"The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual revenue -- AND GROWING.
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For source materials, please visit www.willitstickpodcast.com.
Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.
Released:
Sep 13, 2022
Format:
Podcast episode
Titles in the series (85)
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