33 min listen
Volkswagen & The Fun Theory
FromWill It Stick?
ratings:
Length:
34 minutes
Released:
Sep 1, 2021
Format:
Podcast episode
Description
When Volkswagen faced a big challenge launching its eco-friendly vehicle in Sweden at a time when the eco-car market was already well established, and most consumers did not think of VW as an eco-innovator, they decided to try something FUN. VW brought The Fun Theory in as a way to make it fun for humans to change behavior, and it took off in a big way!
To see our source materials, please visit www.willitstickpodcast.com.
To see our source materials, please visit www.willitstickpodcast.com.
Released:
Sep 1, 2021
Format:
Podcast episode
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