(ENCORE) Tuft & Needle: Mattress Stores Are Greedy

Tarte Cosmetics Influencer Trip to Dubai: In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip to Dubai which basically meant TikTok was full of Tarte Cosmetics mentions and... by Will It Stick?

33 min listen

(ENCORE) Southwest Airlines: Malice in Dallas: Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time to replay one of our fave episodes, all about one of the country's most belo... by Will It Stick?

35 min listen

(ENCORE) Top 9 Holiday PR Stunts & Campaigns: It's officially the HOLIDAY SEASON! In honor, we are replaying one of our favorite holiday episodes where we cover the top 9 holiday PR stunts and campaigns.  From TikTok-ing Turkeys to... by Will It Stick?

53 min listen

(ENCORE) Spotify Wrapped is Viral Perfection: In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing move from Spotify. If you paid any attention over the last few weeks to y... by Will It Stick?

49 min listen

Tropicana's Rebranding Failure: In January 2008, Tropicana was selling about $700 million per year of its Tropicana Pure Premium Orange Juice. The brand decided it was time to rebrand its best-selling product, and that single mov... by Will It Stick?

28 min listen

PR Stunts Round Up: October 2022: It's time for our October 2022 PR Stunts and Campaigns round-up! In this episode, Alexis breaks the rules and throws in a few stunts that had nothing to with October (shocking!) and we cover a ... by Will It Stick?

25 min listen

Carvana & We'll Drive You Happy: In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana&#3... by Will It Stick?

46 min listen

Halloween Campaign Round-Up: It's officially SPOOKY SEASON! Our very own Alexis is the queen of Halloween, so join us as she takes us through some of her favorite Halloween campaigns and stunts. We talk about: - Snapchat ... by Will It Stick?

46 min listen

PR Stunts Round Up: September 2022: It's time for September's PR stunts and campaigns round up! The brands we cover this month include: Tide, Mint Mobile + Arizona Iced Tea, Heinz, Draft Kings, Guitar Center + Southwest Airlines, M&M... by Will It Stick?

40 min listen

INTERVIEW: Bob Roth & Gatorade's Be Like Mike Campaign by Will It Stick?

31 min listen

Chick-fil-A & Eat Mor Chikin: Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food r... by Will It Stick?

32 min listen

(ENCORE) Dos Equis & The Most Interesting Man in the World: In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! What does a bad date and two frustrated 25-year old employees have to do wi... by Will It Stick?

44 min listen

PR Stunts Round Up: August 2022: We're back with our monthly round-up of the best (and worst) PR stunts and experiential marketing activations and campaigns. For our August 2022 edition, we cover: Burger King & Uber ... by Will It Stick?

22 min listen

Uber Gets Weird With PR Stunts: "The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exact... by Will It Stick?

48 min listen

Dove: Real Beauty: The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaig... by Will It Stick?

36 min listen

Viagra's Awkward Advertising: Oh, Viagra! For a brand that promotes sexual consistency, it sure produces the most inconsistent advertising campaigns. This brand has immense value, but is insanely all over the map with its mark... by Will It Stick?

38 min listen

Duolingo Dominates TikTok: Duolingo is CRUSHING IT on TikTok. Since 2021, the company has grown its TikTok audience to 4 million followers and routinely fetches more than 1 million views per video. At the same time, it’s bec... by Will It Stick?

42 min listen

(ENCORE) Louis Vuitton's Multigenerational Appeal: In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consu... by Will It Stick?

50 min listen

(ENCORE) Old Spice: The Man Your Man Could Smell Like: In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand t... by Will It Stick?

34 min listen

(ENCORE) White Claw Goes Viral: In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story we told about how despite only being around for a hand... by Will It Stick?

45 min listen

PR Stunts Roundup July 2022: We round up all the weirdest, wackiest PR stunts and experiential campaigns of July 2022. We talk about Dole, Leafly, Pizza Pizza, Vita Coco, Subway, Heineken, Peas of Heaven, Pabst Blue Ribbon and... by Will It Stick?

39 min listen

Airbnb's Stunt-Driven Strategy: Would you ever go on a vacation and stay inside of a giant 6-ton potato? Well, Airbnb wants to entice you with all the crazy bookable rentals, contests, insane experiences, and more. Airbnb is the... by Will It Stick?

32 min listen

The Gerber Baby: The Gerber Baby has stared at customers from every single bottle of Gerber baby foods and has appeared in every single Gerber ad since the 1900s! Today, it's considered one of the most recognized c... by Will It Stick?

27 min listen

Southwest Airlines: Malice in Dallas: When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, ... by Will It Stick?

35 min listen

Dominos: We're Sorry Our Pizza Sucks: In 2009, Dominos suffered a major blow when a series of five viral videos were uploaded to Youtube showing a male employee at a Domino's Pizza chain in North Carolina contaminating ingredients with... by Will It Stick?

33 min listen

Gatorade & Be Like Mike: Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having ... by Will It Stick?

40 min listen

Pride Campaigns: Round 2: This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it... by Will It Stick?

34 min listen

Roundup: Best Corporate Pride Campaigns: June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. Pride is a celebration of people coming together in lov... by Will It Stick?

30 min listen

Mountain Dew: Do The Dew: Mountain Dew is one of the most famous beverages in the world. Today, we associate Mountain Dew with action sports, but did you know that the brand's first mascot was Willie the Hillbilly? Willie i... by Will It Stick?

46 min listen

Dos Equis & The Most Interesting Man in the World: What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory... by Will It Stick?

42 min listen

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(ENCORE) Tuft & Needle: Mattress Stores Are Greedy

(ENCORE) Tuft & Needle: Mattress Stores Are Greedy

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