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    Lucky Strike Gets Women Smoking

    Lucky Strike Gets Women Smoking

    FromWill It Stick?

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    Lucky Strike Gets Women Smoking

    FromWill It Stick?

    ratings:
    Length:
    26 minutes
    Released:
    Apr 14, 2021
    Format:
    Podcast episode

    Description

    How did one big tobacco company convince women in the 1920s that they should start smoking when it was not only seen as socially unacceptable but also illegal? This PR stunt is one that went down in history books.

    See our source materials and other info for this episode at www.willitstickpodcast.com.
    Released:
    Apr 14, 2021
    Format:
    Podcast episode

    Titles in the series (84)

    Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?