32 min listen
Carvana & We'll Drive You Happy
FromWill It Stick?
ratings:
Length:
46 minutes
Released:
Nov 9, 2022
Format:
Podcast episode
Description
In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana's 34 cities, you can even buy a car via a coin-operated vending machine. But, has Carvana bought its brand awareness? With a whopping $100 million advertising budget, Carvana has tried more advertising campaigns and PR stunts in a decade than most brands try in a lifetime.
Will its latest tagline and campaign "We'll Drive You Happy" stick around? Tune in for the scoop!
For source materials, please visit www.willitstickpodcast.com.
Will its latest tagline and campaign "We'll Drive You Happy" stick around? Tune in for the scoop!
For source materials, please visit www.willitstickpodcast.com.
Released:
Nov 9, 2022
Format:
Podcast episode
Titles in the series (84)
The Taco Liberty Bell: The year was 1996 and Taco Bell made a bold move to purchase one of the nation's most iconic symbols of freedom all in the name of publicity. Ring a bell? See our source materials and other info... by Will It Stick?