20 min listen
Benefit Cosmetics Perfects Pop-Ups & Activations
FromWill It Stick?
ratings:
Length:
42 minutes
Released:
Dec 15, 2021
Format:
Podcast episode
Description
Benefit Cosmetics is a marketing force! It's known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casserole cafe. Thank goodness they didn't go with casserole!
For source material, please visit www.willitstickpodcast.com
For source material, please visit www.willitstickpodcast.com
Released:
Dec 15, 2021
Format:
Podcast episode
Titles in the series (85)
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