20 min listen
Old Spice & The Man Your Man Could Smell Like
FromWill It Stick?
ratings:
Length:
34 minutes
Released:
May 26, 2021
Format:
Podcast episode
Description
How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane.
See our source materials and other info for this episode at www.willitstickpodcast.com.
See our source materials and other info for this episode at www.willitstickpodcast.com.
Released:
May 26, 2021
Format:
Podcast episode
Titles in the series (85)
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