In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing move from Spotify.

If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify users and reminds us of the immense power of personalized marketing.

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