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    Tarte Cosmetics Influencer Trip to Dubai

    Tarte Cosmetics Influencer Trip to Dubai

    FromWill It Stick?

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    Tarte Cosmetics Influencer Trip to Dubai

    FromWill It Stick?

    ratings:
    Length:
    33 minutes
    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Description

    In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip to Dubai which basically meant TikTok was full of Tarte Cosmetics mentions and commentary for two full weeks. Was it excessive or brilliant? Plus, how did Tarte's founder and CEO Maureen Kelly respond to the controversy? We dive into all the details and break it down. 

    For source materials, please visit www.willitstickpodcast.com 
    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Titles in the series (85)

    Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?