20 min listen
Gatorade & Be Like Mike
FromWill It Stick?
ratings:
Length:
40 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having to create a totally custom song in a matter of days when the original plan went sideways, this campaign was beloved and it elevated Gatorade’s brand awareness around the world... but did it increase sales?
For source material, please visit www.willitstickpodcast.com
For source material, please visit www.willitstickpodcast.com
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (85)
South Dakota is On Meth: South Dakota's progressive and edgy Governor launches a bold campaign that immediately sparks a social media firestorm. See our source materials and other info for this episode at www.willitsti... by Will It Stick?