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Customer Before Product: A Different Way To Win With E-Commerce

Customer Before Product: A Different Way To Win With E-Commerce

FromShopify Masters


Customer Before Product: A Different Way To Win With E-Commerce

FromShopify Masters

ratings:
Length:
23 minutes
Released:
Nov 22, 2022
Format:
Podcast episode

Description

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by  leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!For more on top tips from founders, check out out blog: https://www.shopify.com/blog/topics/podcasts
Released:
Nov 22, 2022
Format:
Podcast episode

Titles in the series (100)

Shopify Masters is an official Shopify podcast where successful entrepreneurs and experts share their experience and inspirational stories. Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!