Before you listen to this episode, make sure you go back and listen to Episode #59: Gatorade & Be Like Mike! Recently, we covered Gatorade's "Be Like Mike" campaign, which has gone down in history as one of the most iconic and memorable advertising campaigns in the history of sports marketing. Featuring Michael Jordan, this campaign origin story is full of twists and turns that involve an insane brand feud between Gatorade and Powerade (owned by Coke) and so much more. 

Join us as we chat with Bob Roth, former Regional Cold Channel Manager for Gatorade during the brand's iconic Be Like Mike campaign. Bob shares some behind-the-scenes information and a unique perspective on what the campaign did for the company. 

For source materials, please visit www.willitstickpodcast.com. 

Visit www.serendipitconsulting.com for more information on how to develop your OWN amazing campaign, PR stunt or marketing activation!