20 min listen
Flo: The Greatest Accident in Advertising
FromWill It Stick?
ratings:
Length:
40 minutes
Released:
Jul 7, 2021
Format:
Podcast episode
Description
Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident?
See our source materials and other info for this episode at www.willitstickpodcast.com.
See our source materials and other info for this episode at www.willitstickpodcast.com.
Released:
Jul 7, 2021
Format:
Podcast episode
Titles in the series (85)
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