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Flo: The Greatest Accident in Advertising

Flo: The Greatest Accident in Advertising

FromWill It Stick?


Flo: The Greatest Accident in Advertising

FromWill It Stick?

ratings:
Length:
40 minutes
Released:
Jul 7, 2021
Format:
Podcast episode

Description

Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident?

See our source materials and other info for this episode at www.willitstickpodcast.com.
Released:
Jul 7, 2021
Format:
Podcast episode

Titles in the series (85)

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?