When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.  What we discussed:The connection between a brand and it’s storyUnderstanding what a brand really isThe future of brands in the digital ageHow to improve your brandThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.