Mountain Dew is one of the most famous beverages in the world. Today, we associate Mountain Dew with action sports, but did you know that the brand's first mascot was Willie the Hillbilly? Willie is a cartoon character mimicking southern stereotypes popular at the time but would be super inappropriate today. Basically, 2022 would cancel Mountain Dew if Willie was still around!

Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!

For source materials, please visit www.willitstickpodcast.com.