It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Policygenius - Head to policygenius.com or click the link in the description to get your free life insurance quotes and see how much you could saveSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.