20 min listen
Apple Watch vs Samsung | Race to the Wrist | 2
FromBusiness Wars
ratings:
Length:
40 minutes
Released:
Jan 31, 2024
Format:
Podcast episode
Description
It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwatch project, Jony Ive and Apple engineers grapple with a host of challenges.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 31, 2024
Format:
Podcast episode
Titles in the series (100)
Netflix vs Blockbuster - Origins | 2 by Business Wars