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    Allbirds: The Rise and Fall of Direct to Consumer | 5

    Allbirds: The Rise and Fall of Direct to Consumer | 5

    FromBusiness Wars

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    Allbirds: The Rise and Fall of Direct to Consumer | 5

    FromBusiness Wars

    ratings:
    Length:
    38 minutes
    Released:
    Apr 25, 2024
    Format:
    Podcast episode

    Description

    Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again.Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast CompanySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Apr 25, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.