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    Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative

    Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

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    Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

    ratings:
    Length:
    17 minutes
    Released:
    Mar 13, 2023
    Format:
    Podcast episode

    Description

    Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as he shares the inside story behind the successful recreation of Marilyn moments for Sexy Hair. Show NotesConnect With: David Fischette: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Mar 13, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com