15 min listen
How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
19 minutes
Released:
Jan 12, 2023
Format:
Podcast episode
Description
In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ikea branded downtown living. Show NotesConnect With:Emmanuel Probst: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 12, 2023
Format:
Podcast episode
Titles in the series (100)
Building A Global Brand From Scratch -- Jeremiah Glodoveza // Nium by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency