18 min listen
Differentiating the Celsius Energy Drink -- Emmanuel Probst // Ipsos
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Differentiating the Celsius Energy Drink -- Emmanuel Probst // Ipsos
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
27 minutes
Released:
Sep 4, 2023
Format:
Podcast episode
Description
Differentiating a consumer product in a crowded category like energy drinks is a make or mar task. Many brands have come into the category but fizzled out almost as quickly as they launched. But Celsius Energy Drink has differentiated itself as one of the top four brands in that category. Do you want to go behind the curtains to see how they did it? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses differentiating the Celsius Energy Drink and more brand marketing insights. Show notesConnect With:Emmanuel Probst: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 4, 2023
Format:
Podcast episode
Titles in the series (100)
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