Remember that iconic Long John Silver campaign and how they found unprecedented sustainability messaging? Do you know how it worked and how they came up with it? In a marketing world flooded with so many players and so few authentic creatives, what's the way forward? Listen to David Fischette, CEO of Go West Creative, discussing the rationale behind the successful Long John Silver brand campaign and more! Show NotesConnect With: David Fischette: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.