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    The Epic Rise of the SoFi Brand -- Brad Simmons // Figure

    The Epic Rise of the SoFi Brand -- Brad Simmons // Figure

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

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    The Epic Rise of the SoFi Brand -- Brad Simmons // Figure

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

    ratings:
    Length:
    20 minutes
    Released:
    Oct 26, 2023
    Format:
    Podcast episode

    Description

    In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO of Figure, discussing the epic rise of the SoFi brand. Show NotesConnect With: Brad Simmons: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Oct 26, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com