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    De-risking Audio Advertising -- Scott Simonelli // Veritonic

    De-risking Audio Advertising -- Scott Simonelli // Veritonic

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    De-risking Audio Advertising -- Scott Simonelli // Veritonic

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    17 minutes
    Released:
    Aug 2, 2022
    Format:
    Podcast episode

    Description

    Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn’t hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Aug 2, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.