14 min listen
Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
24 minutes
Released:
Aug 1, 2022
Format:
Podcast episode
Description
Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from all sources for optimization and post-campaign results. Today, Scott discusses measuring podcast ad ROI. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 1, 2022
Format:
Podcast episode
Titles in the series (100)
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting by MarTech Podcast ™ // Marketing + Technology = Business Growth