5 min listen
Why Your Media Buying Strategy Is Killing Your Brand
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why Your Media Buying Strategy Is Killing Your Brand
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
11 minutes
Released:
May 24, 2024
Format:
Podcast episode
Description
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 24, 2024
Format:
Podcast episode
Titles in the series (100)
Welcome to the Martech Podcast by MarTech Podcast ™ // Marketing + Technology = Business Growth