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Why Prioritizing Zero-Party Data Will Be Integral To Marketing
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why Prioritizing Zero-Party Data Will Be Integral To Marketing
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
25 minutes
Released:
May 27, 2024
Format:
Podcast episode
Description
EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world Connect With: Christian Ward: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 27, 2024
Format:
Podcast episode
Titles in the series (100)
Welcome to the Martech Podcast by MarTech Podcast ™ // Marketing + Technology = Business Growth