20 min listen
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
17 minutes
Released:
Nov 12, 2019
Format:
Podcast episode
Description
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 12, 2019
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth