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    Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

    Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    20 minutes
    Released:
    Jul 3, 2023
    Format:
    Podcast episode

    Description

    Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show NotesConnect With: Sergey Shchelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jul 3, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.