24 min listen
Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
17 minutes
Released:
Jul 4, 2023
Format:
Podcast episode
Description
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to save $10 million on advertising. However, for smaller players with less budget and resources, could in-housing programmatic advertising provide the same benefits? Today, Sergey discusses programmatic ad in-housing’s benefits and drawbacks. Show NotesConnect With: Sergey Shchelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 4, 2023
Format:
Podcast episode
Titles in the series (100)
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct by MarTech Podcast ™ // Marketing + Technology = Business Growth