In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.What You’ll Learn:How to Make a User 4.4 Times More Likely to PurchaseThree Steps to Creating Attention-Grabbing Content for OTTsThe Simple Drag-and-Drop Tool to Spec Check Your VideosWhy There Are Big Marketing Opportunities on OTTsVideo Content Tips to Effectively Reach 80% of the USWhat is the entry level budget for OTT Ads?Connect with Dan:Keynes DigitalEasy Tool to Spec CheckLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.